Media kit

Last updated 2026-08-14

GrowthRoom (growthroom.co.kr) is a Korean-language editorial site that helps small business owners in Korea choose software. It is run by Callwave, a licensed Korean marketing agency that works with around 400 small businesses directly. Visitors answer a 10-question diagnostic about their industry and stage, and we recommend only 2–4 tools out of the 80 we list — explained in plain Korean, including where the Korean-language gaps are.

Who reads it

The site is operated by Callwave, a licensed Korean marketing agency with roughly 400 small-business clients. Those clients break down like this — this is the audience the site is written for:

We deliberately exclude restaurants and food delivery.

Audience profile

• Every reader is a business owner or operator, not a consumer
• We already serve ~400 of them as agency clients — the site is how the rest find us
• Company size 1–100 employees, most under 10
• Location: South Korea
• Monthly traffic: under 1,000 — the site launched in August 2026
• No login, no newsletter, no paid traffic, no browser extension

How we work with vendors

1. We verify. Before an offer is recommended, we take it to the checkout screen and confirm the discount actually applies. We do not complete the purchase. Anything we have not verified is labeled as unverified on our side, and we say so to the reader.
2. We match. A reader only sees a tool if the diagnostic says it fits their industry and stage. We would rather show three relevant tools than eighty.
3. We hand over. The reader submits a request; we confirm eligibility and send the signup method by SMS. Attribution can run through a tracking link, a promo code, or a lead form — whichever the program supports.

What we do not do

• We are not a coupon or discount aggregator, and we do not want to be listed as one
• We do not bid on brand keywords in paid search
• We do not run pop-ups, toolbars, cashback, or browser extensions
• We do not resell reader data or pass it to vendors without the reader asking us to

Disclosure policy

As of August 2026 we receive no commission from any third-party program we list.

If that changes, we disclose it next to the item itself — not in a page footer — in line with the Korea Fair Trade Commission's guidelines on endorsements and testimonials. Commission never changes recommendation order. This is written into our terms of service, Article 6.

Brand assets

Logo, site name and a one-paragraph description in Korean or English are available on request — email us and we will send them the same day. Please use GrowthRoom (one word) in English and 그로스룸 in Korean.

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